ISLAMABAD, April 24 (APP): Smartphones have registered around 30
percent share in overall cellular mobile devices imported in the
country during last year which was only 7 percent in 2012.
In next two years, smartphones are expected to cross 55% of
mobile phone imports in Pakistan as their adoption is expected to
grow further due to expanding 3G and 4G networks.
A report issued by Pakistan Telecommunication Authority (PTA)
revealed that smartphone has become a major source for innovation
and new age of enhanced mobile phone use in personal life.
With introduction of larger screen-sizes, consumers are
finding smartphones a convenient way to complete many activities
what they used to do manually or through desktops.
Therefore, larger screen phones are an accelerator for
increasing adoption o smartphone.
Companies are developing their mobile websites, which will
further enhance consumer experience on smartphones.
Greater functionality, rich features and enhanced interfaces
make the consumer experience on smartphones much more attractive than
the features available on a desktop.
The report said share of internet activities through
smartphones will grow in near future.Smartphones are more
convenient to use and the younger generation has quickly adapted
to use of smartphones.
The fall in smartphone prices and mobile data cost has also
increased the adoption of smartphones in developing countries.
According to GSMA Intelligence data forecast, global smartphone
adoption is expected to increase massively in coming years
particularly in developing markets.Smartphone penetration in Asia-
Pacific region has reached around 40 % in 2014, and forecast is that
this will rise to 65 % by 2020.
Similarly, worldwide smartphone penetration was 50%, which is
expected to increase to over 73% by 2020.
Availability of next generation mobile services after the
auction of 3G and 4G spectrum in Pakistan in April 2014 has rapidly
increased the adoption of smartphone in the society.During
2015, 123 percent increase in smartphone shipment to Pakistan.
Cellular mobile operators have also collaborated
with smartphone manufacturers to promote smartphone usage in
Pakistan.Companies have also started developing mobile apps and
mobile websites keeping in view the fast adoption of
smartphones in the country, which will increase the smartphone usage
in future.