ISLAMABAD, March 27 (APP): Pakistan Electronic Media Regulatory
Authority (PEMRA) on Sunday advised channels to cover Lahore, Islamabad
and Karachi incidents with responsibility.
PEMRA, in a statement here, said the media was expected to
cover the events with utmost professional responsibility keeping in
mind that any irresponsible or hyper attitude at this stage could
jeopardize the ongoing National Action Plan (NAP).
“Pakistani media needs to follow the example of professional
handling of Brussels attacks by international media rather than
following in the footsteps of Indian media that is driven by crass
commercialization. We expect that Pakistani private TV channels will
express with their commitment with the country and national morale
by their acts instead of pursuing for ratings through hyper marathon
transmission which sends across a message of uncertainty about
Pakistan to the national and international audience.”
Like all Pakistanis, PEMRA said it was the media’s responsibility as well to play its positive role with professional responsibility at such
testing times.
“Mature and highly professional handling of news coverage,
airing of footage, tickers, beepers and analysis during the
transmission is the editorial responsibility of the senior newsroom
management and license holders.”