Cambridge Analytica ‘strongly denies’ allegations of data misuse
London, (MILLAT ONLINE):Cambridge Analytica, a British communications firm hired by Donald Trump’s presidential campaign, said Monday that it “strongly denies” allegations it inappropriately harvested data on 50 million Facebook users as part of its work.
“This Facebook data was not used by Cambridge Analytica as part of the services it provided to the Donald Trump presidential campaign; personality targeted advertising was not carried out for this client either,” it said in a statement.
The recent accusations by several British and US media outlets prompted Facebook’s shares to plunge on Monday, after the company suspended the account of Cambridge Analytica and calls grew for investigations from both sides of the Atlantic.